Design matters. Understand who you are designing for.
We’ve posted before about how and why good design matters in online communities. We spend a lot of time at FreshNetworks understanding the audience the online community is aimed at so that we can...
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Customers sometimes do not know what they want
Image by Darren Hester via Flickr The promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop...
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Facebook, Gross National Happiness and the power of buzz tracking
Image by BenSpark via Flickr Facebook is a great source of information on how people are feeling. I can tell if my friends are happy or sad on a given day based on the updates that appear in my feed....
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Social Media Monitoring Tools – 2010 Review (intro)
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 of the leading social media monitoring tools – Alterian, Brandwatch, Biz360, Neilsen Buzzmetrics, Radian6, Scoutlabs and...
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Social media monitoring review 2010: Test 1 results
This is our second post from the Social Media Monitoring – 2010 review series. In it we’ll be giving you an insight into how we have set up the comaprison of tools (which proved rather a challenge) and...
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